Billy is a minor character in Going Commando. He is a humanoid looking young child with two large antenna, who appeared in a Megacorp commercial for the Protopet, named "Why is Billy Sad?", filmed in the Silver City, Boldan. In the commercial, Billy was depicted as crying on his own, with a narrator speculating why. When the Protopet arrived, Billy instead ran in terror, and at one point called for the police, while the Protopet chased him and attacked him by biting and throwing him around. During this advert, the narrator ironically claimed the Protopet was merely playing with him.
Billy also appears briefly in the fourth episode of Behind the Hero, in which he was eating breakfast cereal while staring at a milk carton with an image of Qwark surrounded by "missing" question marks. Later, near the end of a news segment by Darla Gratch on planet Damosel, he was briefly seen behind her fleeing in terror from a Protopet, as the only non-robot in the scene.
At the end of Up Your Arsenal, Billy attended the movie premiere of the Secret Agent Clank film. He attended it with his own pet Protopet, who had since been rendered harmless due to the Helix-o-morph.